Most SEO software providers offer functionality to conduct keyword research. This will allow you to find out what your potential customers are searching for and help you hone in on the keywirds you should be targeting. Backlink analysis will enable you to search through the links your website has — or your competitors.
Most SEO software will offer some form of reporting, especially if you can track keyword rankings. This section specifically refers to whether you can create custom-branded reports that are client-ready. Most SEO software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.
This gives big enough scope to get a sense of how each compares from a pricing perspective for a medium-sized operation. Remember though that some functionality or the ability to track different websites may be locked behind higher subscription levels. Compare Blog Contact Menu. Compare the best SEO software. Find and compare the best SEO software all in one place. Start searching. Rank Tracking. Competitor Analysis. SEO Audits. Bottom line: AuthorityLabs specializes in tracking keyword rankings.
About: Surfer is an SEO tool designed to help you improve your onsite content quickly and efficiently. This data-driven model takes the guesswork out of manually optimizing your content which is often based on intuition and what has worked for you in the past.
Manual audits of blog posts and articles are often time-consuming and prone to human error, so having the ability to have a detailed breakdown of the SERPs for a target keyword generated in a matter of minutes can be a huge advantage for people dishing out a lot of content.
Bottom Line: Surfer SEO is a solid and affordable tool for people looking to boost existing rankings and create higher ranking content. It is especially useful for less experienced people new to optimizing for SEO. I like it, but have found it to be data overload. About: KeywordTool.
The solution presents users with a massive amount of Google keyword suggestions in a simple interface. Bottom Line: KeywordTool. I find it a bit limited for the price. I think there are better options out there. Unfortunately, Amazon sunset Alexa in Rest in peace — it was actually a great competitive intelligence tool. About: Brightedge is an AI and machine learning powered enterprise SEO system that will help you maximize your online visibility. This tool has a set of five advanced content performance marketing products that will give you a deep understanding of how your content is performing in the digital space as well as how to improve your SEO strategy for the purpose of maximizing ROI.
This all-in-one style platform lets you optimize for search, content, social, local and mobile while enabling you to precisely track key business objectives like traffic, conversions and revenue. Price: Brightedge makes it difficult to learn about its pricing, which means it is expensive. There is a bit of a learning curve that comes with the system but after acclimating, this tool becomes a powerful asset for any marketing team within a larger company.
About: Build specifically for agencies and freelancers, AgencyAnalytics gives people the power to track and manage SEO, PPC, social, email, review and call tracking in one consolidated space. The main selling point is that AgencyAnalytics easily generates branded PDF and web-based reports, which is a must when presenting campaign results to clients.
The tool grants a high level of transparency so multiple team members can work on accounts and see what changes and additions have been made. At no extra cost, the platform includes SEO tools like rank tracking, website audits and backlink monitoring. You can try the tool for free for 14 days without needing to enter any credit card information. Bottom Line: Agency Analytics is mostly a reporting platform with the exception of a few analytics features. But, for people who are dealing with several accounts and are working with distributed teams, this tool is great for handling reporting.
About: Big names like Shopify and Booking. Its visualization and detailed graphs set this tool apart from competitors and lends useful insights pertaining to your keywords, owned and paid media, and competitor performance. The cloud-based platform supports site audits and backlink monitoring so you can build-out and refine your SEO campaigns. Nightwatch also integrates with Google Analytics and Search Console so you can keep a close eye on desired keywords and create dynamic keyword lists.
Filter and manage bulk sets of keywords and organize dashboards so they present the data you need. Running ranking reports is made easy with this tool and its intuitive visuals are what draw marketing professionals to use it.
About: SerpWatch is a not-notch rank tracker that lets SEO pros manage and analyze keywords and site rankings. This tool delivers comprehensive ranking data aggregated from most major search engines. You can get notiifcations via email or Slack whenever your ranking shifts for certain keywords. SerpWatch also offers a free SERP checker that can run queries and gather performance data on owned or competitor domains.
Most of them are junk, to be honest. These are the only three worth looking at. Search Console allows you to see impression and click data for your site, by keyword, by landing page.
Use Search Console to see your inbound links and internal links. Use it to run a site speed audit and learn if any pages on your domain are affecting your speed score.
Even see your ranking for keywords and how it has changed over time. Bottom line: Almost every marketer or website owner should be using Search Console. It gets my 1 rating for on page SEO statistics and for identifying small improvements to make your site more favorable to Google.
About: Keywords Everywhere is a browser add-on for Chrome and Firefox. It shows you monthly search volume, CPC and keyword competition data from multiple APIs and is embedded directly into the search page. They only charge a few bucks a month so that they can keep the tool running.
Once the extension is installed, users can make a google search and keyword metrics will appear below the search bar and in a side panel on the results page. Price: Keywords Everywhere has a simple pricing model that allows you to pay as you go meaning there is no monthly subscription where you get charged regularly.
One credit equals one keyword and credits expire after one year. Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Squirrly SEO is a search engine optimization plugin for WordPress that assists businesses with rank tracking, keyword research and website analytics operations. It enables organizations to track website visitors and analyze web pa Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers.
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